Communications and Beneficiary Outreach

Title:	Quality Improvement Partnerships: The Future of Quality Improvement
Date:	9/19/2003
Presenter:	Stephen Jencks, MD, MPH, Centers for Medicare & Medicaid Services (CMS)
Description:	: PowerPoint presentation describing CMS’ efforts to make greater use of effective partnerships to improve the quality of health care. Includes overview of the Surgical Infection Prevention Collaborative and the Surgical Care Improvement Project.
Keywords:	CMS, Surgical Infection Prevention Collaborative, Surgical Care Improvement Project, quality improvement techniques, partnerships, surgical complications, collaboration
Title:	Implications of the Public Citizen Case for QIO Beneficiary Protection Responsibilities
Date:	9/20/2003
Presenter:	Jonathan Sugarman, MD, MPH, Qualis Health, and David Swankin, CAC
Description:	PowerPoint presentation highlighting recent federal and state court proceedings which may change the peer review process, especially as it relates to beneficiary complaints.
Keywords:	Public Citizen v HHS, case review, beneficiary complaints, peer review, physician review, consumers
Title:	Perspectives in Medical Liability Reform: Measuring the Quality of Practitioner-Patient Communication
Date:	9/20/2003
Presenters:	Eric Holmboe, PhD, Yale University
Description:	PowerPoint presentation describing the role of high quality communication and malpractice, specifically in the context of the current malpractice crisis. Includes review of the patient-physician communication as a quality metric.
Keywords:	patient-physician communication, quality metrics, malpractice, doctor
Title:	Implementing a Social Marketing Campaign to Enhance Mammography Rates in a Rural/Underserved Region
Date:	3/12/2004
Presenter:	Diane Bender, Kansas Foundation for Medical Care
Description:	PowerPoint presentation describing the pre-project research strategies to guide a successful intervention plan. Identifies techniques to understand a targeted audience and barriers, as well as the marketing techniques to incorporate in a quality improvement program.
Keywords:	Quality Improvement program, intervention plan, marketing techniques, mammography rates
Title:	Creating an Environment for Quality
Date:	2/22/2005
Presenters:	Dan Costello, LA Times, Rhonda Rundle, Wall Street Journal (LA Bureau), Victoria Colliver, San Francisco Chronicle, Heidi Keller, Comcast
Description:	Typically, when we think of consumers, we think of Medicare beneficiaries; but QIOs serve a variety of consumers: our most significant customer is the healthcare provider. The health communications field has been rapidly changing over the past two decades, shifting from public awareness campaigns and evolving to a sophisticated approach, which draws from successful techniques used by commercial marketers, termed "social marketing."  The goal of social marketing is to motivate behavior change.  By focusing on the needs and desires of the target audience, QIOs can build more effective and comprehensive interventions that will motivate provider behavior change.  This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process. In this session, participants will learn how to apply social marketing concepts in planning provider interventions.
Keywords:	communications, social marketing, consumer
Title:	On the Same Page – Communication Support of HCQIP Projects
Date:	2/24/2005
Presenters:	Jaz-Michael King , Sheila McCullagh, RN, Barbara Schwartz, Martha Carney, IPRO
Description:	PowerPoint presentation. The presentation includes reference to the consistency of CMS-required messaging, timeliness, information on the point of entry in project development for communications input and use of traditional and new media to enhance the capabilities of HCQIP staff. Based on 7th Scope of Work experience the presentation focuses on early barrier identification in the communication process, cost effective strategies and offer tips in tailoring approaches to a wide variety of professional audiences.
Keywords:	embed; support; message; communication; collaboration
Title:	Overview of Personal Health Records and Consumer Engagement in Health Information Exchange
Date:	5/26/2005
Presenters:	David Lansky, PhD, Markle Foundation
Description:	Powerpoint presentation discussing the implications of recent consumer surveys for understanding current attitudes toward personal health records (PHRs) and the engagement of consumers in building demand for connectivity.
Keywords:	Health information exchange, electronic health records, personal health records, EHRs, PHRs, health IT, interoperability, privacy, security, consumer demand
Title:	Working with Consumers
Date:	5/256/2005
Presenters:	Mike Skinner, Board of Directors, Santa Barbara Country Care Data Exchange
Description:	Powerpoint presentation briefly outlining the creation of a regional health information organization in southern California , keeping in mind consumer needs in its development.
Keywords:	Health information exchange, regional health information organization, RHIO, consumer engagement
Title:	TRICARE Online
Date:	5/26/2005
Presenters:	Robert Wah, MD, CAPT, MC, USN, Associate CIO for Clinical Informatics, Military Health System
Description:	Powerpoint presentation of a case study on the development of the Military Health System’s electronic health capacity. Includes discussion of its structure, user interface, and usage metrics.
Keywords:	eHealth, information system, stakeholder identification, buy-in
Title:	Designing the National Health Information Network: Patient and Consumer-Focused Principles
Date:	5/26/2005
Presenters:	David Lansky, PhD, Markle Foundation
Description:	Word document containing the Patient and Consumer-Focused Principles developed by the Markle Foundation in 2005 through a multi-stakeholder dialogue with nine national advocacy groups. The Principles provide recommendations to the Office of the National Coordinator for Health Information Technology (ONCHIT) regarding issues of information access and control, disclosure and accountability, functionality, and governance.
Keywords:	Health information network, NHIN, information access, privacy, security, control, disclosure, accountability, governance